Deuxmoi: The IRL Gossip Girl

Blair Waldorf of the Gossip Girl TV Show is looking at her cell phone. The text message on her screen says, “You wanted to meet Deuxmoi, well look around you just did. I’m nothing without you.” On the bottom of the photo is a screenshot of Deuxmoi’s Instagram bio, which says, “statements made on this account have not been independently confirmed. this account does not claim any information published is based in fact.” Photo Credit to Warner Brothers Television, Alloy Entertainment, The CW, and other affiliates.

Hey Upper East Siders, Today, I have received some juicy details from an anonymous source (anon pls!). Last week, Kendall Roy was spotted at a restaurant in NYC with an unknown person. So is love in the air for the former Waystar Royco COO? Until next time — xoxo, DeuxMoi oh uh sh*t I mean xoxo, Gossip Girl.

Who Is Deuxmoi?

DeuxMoi is an anonymous Instagram creator with nearly 1.5 million followers on the platform. They dubbed themselves as “curators of pop culture” and regularly post “blind items” or anonymous tips about celebrities on their story. DeuxMoi’s sources range from someone spotting a star in public to “Hollywood Insiders” spilling the deets on a well-known figure from behind the scenes.

DeuxMoi did not invent blind items — but their approach to gossip reporting is unique. Before the days of the Internet and Social Media, celebrity gossip was exclusively circulated through traditional forms of media. With a worldwide audience being a click away — just about anybody can create an online empire of sensationalized “journalism.”

The origins of blind items date back to the 1890s with Colonel William d’Alton Mann and “Town Topics.” His column, “Sauterings,” focused on the lives of the New York High Society. By keeping the identity of the individuals private, rumors were able to run rampant. Even after…